Predictability and dependability are paramount to overcoming any challenge that comes your way. Is your routine effective? Are you reaching all the people you want to reach, producing close to what you want to produce and, on a personal note, staying healthy as a business owner?

 

To develop efficient routines for running a successful real estate business, consider assessing and making changes to daily, weekly, monthly and annual schedules and calendars.

 

 

Develop routines for accountability

 

When was the last time you viewed your calendar in hindsight to see how time was spent?

 

Client appointments, showings, open houses, team meetings, trainings and even medical appointments or haircuts are easy to account for retroactively.

 

When scheduling, does your calendar include buffer time during the day? Can you block 15 minutes at the end of the day to review each item on the schedule calendar and note what you accomplished, whether for your business, yourself, your family or otherwise?

 

time blocks for calls or other contact with existing and past clients, prospects, real estate business partners, and others in your network? Save yourself the trouble of wondering if you reached out to everyone you should be by blocking time in daily and weekly schedules.

 

By turning pre-planned schedules into descriptive activity tracking, future scheduling can lead to effective, habit-forming routines.

 

 

Boost relevance by planning calls and correspondence time

 

Consider devoting a specific time block to calls or correspondence each day. Choose one or more categories of contacts to reach each day. These might include:

 

Scheduled, personal updates to existing clients at least twice per week by phone, email or text, based on each client’s preferred communication.

Lead generation: Initial contact and/or follow-up calls, emails and texts.

Weekly check-ins with marketing partners on existing and upcoming campaigns.

Social media comments and replies — on your own page(s) and on other pages.

Twice monthly personal check-ins with business partners, mortgage officers, stagers, inspectors home repair contractors; painters, plumbers, insurance agents, consultants, etc.

On a rotating basis, regular check-ins with other real estate agents in your area, in areas where buyers come from or where you might want to expand your reach.

Occasional (a few times per year) personal outreach to each past client.

 

Free up time with automation

 

One way to open time in each day or over the course of any week is to automate processes that don’t require your individualized attention.

 

LeadHax, for example, can help you create targeted brand awareness campaigns that combine digital and print exposure along with integrated social media campaigns.

 

Perhaps you’ve realized video is the way to go? LeadHax can do that, too. In addition, LeadHax Pro technology can streamline your overall digital marketing strategy. When that happens, you and your agents will gain time for what matters most — building and nurturing meaningful relationships with client and business partners.

 

With location targeting and data gathering, the easy-to-use automation tool makes integrated online advertising a breeze.

 

 

Schedule “me” time for personal strength

 

Blocking off exactly an hour for lunch and a walk at some point each day is a good way to hold ensure you get the nourishment and recharging you need without overscheduling.

 

If, however, the scheduled 30-minute walk during that hour includes making or receiving business-related phone calls, note this on your calendar after they happen.

 

If a pattern emerges where a 60-minute midday break includes a measurable amount of work, a change in scheduling might be in order such as:

 

Schedule one or two, 30-minute “Do Not Disturb” blocks on devices for each day. At least one of those should occur during your typical work hours.

Avoid booking back-to-back activities or appointments Leave flex time between each scheduled activity in the

Physical stamina leads to cognitive stamina: Carve out a small amount of time daily, and at least two additional hours weekly for physical exercise. Don’t leave your wellness to chance.

How can we help?

First, we can advise you to go easy on yourself. Use this transitional market time to implement programs, develop systems, and weave them into your schedule gradually. Test your systems and let your schedule adapt and become an efficient routing.

 

Also, contact one of our digital marketing experts who can explain the many ways that low-cost, smart, integrated digital marketing campaigns for your business, your listings and open houses can garner you the leads and the results you want.