The real estate market is hopping, which is good news! But how do you capture all the opportunities without hiring an army of assistants?
Automation technologies can help you process manual, tedious, and repetitive tasks, freeing up your time and energy to deliver the best client services and close more deals. Here’s what you need to know about marketing automation for real estate agents.
What Is Real Estate Marketing Automation?
Marketing automation uses digital technologies to streamline sales and marketing processes while improving their effectiveness. It can support email marketing, social media marketing, lead scoring, online advertising, mobile messaging, segmentation, personalization, client engagement, etc.
The Benefits of Marketing Automation
Marketing automation technologies can help you generate insights from client data to deliver the right message at the right time to the right people. Here are the advantages of using marketing automation:
• Increase the speed of your outreach marketing and engagement process to accelerate prospects down the sales funnel.
• Stay consistent with your communication to follow up effectively, stay top of mind, and make sure nothing falls through the cracks.
• Avoid costly errors and delays associated with manual data entry. You can be sure that everything is accurate and adheres to compliance requirements.
• Get in front of high-quality prospects and capture more leads online as more consumers start their buying journey digitally.
How To Use Automation in Real Estate Marketing
Now you may wonder, how do you apply automation to real estate marketing and reap all the benefits we mentioned? Here are some common use cases:
Social Media Marketing
Social media marketing allows you to leverage vast amounts of user data and granular targeting capabilities to reach your ideal audiences. In particular, Facebook is great for real estate advertising because of its high visual appeal.
However, managing and updating Facebook ads is time-consuming and labor-intensive. You can use a marketing automation tool such as LeadHax to automatically post your listing to Facebook and ensure that you're reaching the right audience.
Email Marketing
Use automation technologies to send out drip campaigns to nurture client relationships. For example, when prospects sign up to your email list, you can send a series of emails to tell them about your business and share client success stories to build credibility.
You can also provide customized content and notifications about new listings to different audience segments based on their needs (e.g., specific types of property or zip codes) to ensure that you’re delivering the most helpful information.
Appointment Scheduling
Instead of playing phone tags and missing out on opportunities, use online scheduling software to streamline the client experience. Most applications also allow you to send automated confirmation and reminder emails to minimize no-shows.
Some of these applications offer integrate with other marketing platforms, such as your customer relationships management (CRM) system, to capture client and prospect data all in one place and help you deliver a seamless experience.
Streamline Paperwork
Navigating a slew of paperwork can be a frustrating experience for your clients and a time-suck for your business. Automation technologies can help you handle agreements, contracts, and other official documents efficiently while delivering an outstanding client experience to boost client retention and referrals.
You can send the right documents to your clients in the correct sequence and use the e-signature function to eliminate cumbersome paper documents. Some software even integrates with your customer database and pre-populates the forms to minimize errors and save time.
The Bottom Line
Automation technologies can help you leverage data-driven insights, streamline processes, capture high-quality leads, and deliver an outstanding client experience to close more deals efficiently and profitably.
