Pain Point 5:
Resistance Among Agents to Adopt New Technology
Solution: Find a champion in your agency to advocate for the new marketing tool
Everyone has been affected by the Coronavirus. But as the pandemic continues, adjusting your marketing strategy from in-person to online is key to your brokerage success. But how can you help your agents confidently adopt digital strategies? LeadHax Pro takes the guesswork out of campaign setup, with vetted targeting and automated reports, taking the fear and confusion out of setting up a digital campaign.
We all know that seeing is believing. That’s why, once you’re set up with LeadHax Pro, it’s important for you to find an agent to help champion the use of the platform - empower them to document procedures with creative videos, images or audio presentations. When they show a boost in productivity and earnings, others will take notice.
The success of your champion agent will help others feel comfortable using LeadHax. Once adopted among other agents, they'll see how effective and efficient their marketing efforts become and you'll see growth in your brokerage firm.
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THESE ARE THE TOP PAIN POINTS LEADHAX PRO HELPS SOLVE FOR BROKERS
Pain Point 1:
Ineffective Branding and Digital Marketing Strategy
Solution:
Own digital marketing efforts for your brokerage
Help your agents target qualified buyers and sellers with digital advertising. Tailor your message to the specific group of people most interested in your services. Past methods, such as door-knocking, grocery carts, even print means that you will be advertising to any and everyone that sees that particular medium — no matter if they are interested in buying or selling, or fit your preferred clientele or not. Digital ads give you the power to only go after those prospects that do fit that description.
Pain Point 2:
Supporting Your Agents
Solution:
Let us do the marketing heavy lifting for your agents
Our platform will automatically create ad campaigns as the listings go on the market. Brokers are able to offer their agents an easy, effective tool to market their listings — it’s all done for them, and they know that once that listing is live, it’s marketed without any additional work on their parts. Brokers are getting the benefit of the branding provided by these ads, plus support their employees and help them be successful agents in a cost effective, affordable platform.
Pain Point 3:
Slow Inventory and Longer Days on Market Leads to Dissatisfied Sellers
Solution:
Engage sellers in the marketing process with campaign stats you can measure
Showing your clients how many people have looked at the property, tracking calls and web traffic to the property page or virtual tour, and in some cases showing them their own ads in action on social media or online, has proven successful for us in helping agents retain their business and show their work to their sellers. Our agents are particularly excited to be able to share their listing ads on social media.
Pain Point 4:
Recruiting Top Talent
Solution:
Enhance your agent's performance with a system that streamlines their marketing efforts
We found this particularly effective and usually it is going to be someone that is doing well for themselves, or someone that is seen as a leader within the office. Get them comfortable with the new tool, and lean on them to help say “this is working for me.” By association, people usually start to follow the leader, who is their peer to whom they can also go to with questions.
Pain Point 5:
Resistance Among Agents to Adopt New Technology
Solution:
Find a champion in your agency to advocate for the new marketing tool
We found this particularly effective and usually it is going to be someone that is doing well for themselves, or someone that is seen as a leader within the office. Get them comfortable with the new tool, and lean on them to help say “this is working for me.” By association, people usually start to follow the leader, who is their peer to whom they can also go to with questions.
LeadHax Pro
LeadHax is a Silicon Valley based company that offers a broad array of digital marketing solutions to Real Estate brokers and agents. LeadHax Pro is a digital marketing platform that serves as a powerful branding and agent retention tool for brokers. LeadHax Pro technology simplifies and automates online advertising (listings and agent promo) for your entire staff and delivers effective results on both desktop and mobile browsers.
Situated among many cutting edge businesses such as Apple, Facebook, Google, Adobe, Tesla, Uber and more, LeadHax’s offerings include transformative and advanced digital technologies that help segment the audiences interested in real estate, and are located within a 15-mile radius of a ZIP code.
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