In part 1 of this series, we showed you how to maximize return on your real estate Facebook ads by refining audience targeting, tapping into the power of videos, and experimenting with different ad formats.
In this post, we’ll share 3 more powerful ways to create Facebook ads that will help you stand out, build trust with your audience, and maximize your ROI.
More Ways To Maximize Return On Your Real Estate Facebook Ads
Follow these real estate Facebook marketing best practices to make sure you’re spending your advertising budget most effectively:
Increase Ad Spend During Peak Season
Real estate is a seasonal industry. For example, more people tend to look for houses in the spring and summer months. While a lot is going on during peak season, don’t forget to set aside time to monitor your Facebook ads and ensure that your listings reach the right audience.
Plan your marketing spending to allocate more budget to Facebook ads during the peak season. Start your campaigns early to reach a larger audience before competition heats up and drives up the cost. Also, define how much you intend to spend on a conversion event and set the correct campaign goal to gain more control over your ad spend.
Using the right tools can help you manage your budget effectively. For example, LeadHax can automate your Facebook ads and optimize your bid to ensure that you don’t miss a beat even when you’re busy working with clients during peak times.
Leverage the Power of Social Proof
90% of consumers read online reviews before they visit a business, and 88% trust these reviews as much as personal recommendations. Since you’re already collecting testimonials from your happy clients (you are, aren’t you?), why not promote them through Facebook ads to build instant trust and credibility with your audience?
To turn a testimonial into a Facebook ad, you can simply incorporate the quote into an image (ideally, a photo of the client.) You can also use video testimonials to increase engagement. Include ad copy to give context on how you have helped the clients or thank them for their business and endorsement.
Showcasing reviews is a particularly effective strategy for retargeting ads. Since the audience already knows your brand and may even be considering working with you, testimonials can give them the reassurance and final nudge they need to make their decision.
Be Transparent and Realistic In Your Copy and Images
Many consumers are skeptical because they have heard some real estate horror stories. It doesn’t matter if you create the best real estate ad — if a property doesn’t live up to the promise, it’s a sure-fire way to destroy your credibility.
To gain prospects’ trust, your ad content must be as transparent as possible to ensure that your audience doesn’t feel deceived. For example, be direct in your copy, use realistic images, and provide a detailed description of the property in a factual and objective way.
However, “realistic” doesn’t mean your images have to be boring! Work with a professional photographer and stage the property so the photos resonate with your target audience. Use natural light as much as possible and keep exposure consistent across all the images in the ad.
Make Your Real Estate Facebook Ad Work Harder For You
After you have set your ad, the work has just begun.
You need to continuously monitor the campaigns to make sure they are fine-tuned to reach the right audience at the optimal bid. Doing this for one ad may not be a big deal, but it can get overwhelming real quick if you have to repeat the process for multiple properties and different audiences.
The good news is that you don’t have to do it all manually!
LeadHax Pro helps you identify your ideal audiences and automatically create Facebook ads with the best targeting options as soon as your listings hit the market. Meanwhile, on-demand reporting can help take the guesswork out of your marketing strategy and optimize your marketing spend.
Real estate agents using LeadHax Pro are generating 3X the response rates thanks to our advanced targeting feature. Learn more about LeadHax Pro and see how we can help you build personalized ads in seconds.
