If you're depending only on Multiple Listing Service (MLS) to promote your real estate listing, you’re leaving money on the table.
Why?
Today's consumers gather information from multiple channels to guide their decision-making. You need to meet them where they are with the right information at the right time to capture their attention.
This article will show you how to plan your real estate listing marketing effort — starting with preparing promotional assets, then leveraging various channels to reach your prospects.
1. Take Professionally Staged Photos
The saying “a picture is worth a thousand words” applies to real estate marketing. You should hire a professional photographer with experience in the real estate industry to take photos that highlight each property’s characteristics and amenities. Additionally, the images should speak to the priorities, lifestyle, and aspirations of your target audience.
2. Create a Video Tour
As more people prefer to engage with video content, virtual tours have become a must in real estate marketing. Craft a narrative that will connect with your prospects emotionally and leverage professional services (e.g., Asteroom) to generate engaging 3D virtual tours cost-efficiently.
3. Write a Compelling Description
While promotional copy may vary from channel to channel, it’s often most cost-efficient to have a master to draw from. This way, you don’t have to reinvent the wheel, and you can keep the message consistent across different touchpoints.
4. Start With MLS
While MLS is no longer the be-all-end-all, it’s still where your marketing effort starts. Instead of listing everything but the kitchen sink, focus on unique features that make a property stand out and highlight benefits such as great schools or low tax rates. You only have so many characters to work with, so cut out the fluff!
5. Create Offline Marketing Materials
For-sale signs, flyers, brochures, and direct mail are still effective for promoting real estate listings even in today’s digital world. Use a professional design service and good quality cardstock or glossy paper to ensure that your printed materials deliver a positive first impression that instills trust.
6. Promote to Your Email List
Email marketing is an effective way to share your latest listings. You can create separate lists for agents, clients, and leads. You can also further segment them based on the recipients’ interest or geographic region to send the most relevant information and personalize the communication
7. Post on Your Website
While listing on MLS increases your exposure, you must work with its limitations. On the other hand, posting the listings on your website gives you more flexibility on how to present each property. You can also use the opportunity to drive website traffic, generate leads, and build your email list.
8. Share on Social Media
Social media platforms that favor visual content, such as Facebook, Instagram, and YouTube, are particularly effective for promoting real estate listings. Engage your audience with high-quality images and videos, and don’t forget to respond to comments.
Facebook ads are one of the most effective ways for real estate agents to promote their listings because you can leverage the platform’s vast amounts of user data and segmentation capabilities to reach highly targeted audiences. However, Facebook advertising isn’t a set-it-and-forget-it exercise. You must continuously monitor results and fine tune targeting options to optimize your ad spend.
The good news is that you don’t have to go through this process for each and every ad manually.
LeadHax Pro helps you identify your ideal audiences and automatically create Facebook ads with the best targeting options as soon as your listings hit the market.
Real estate agents using our platform are generating 3X’s the response rates thanks to the advanced targeting feature.
Learn more about LeadHax Pro and see how we can help you build personalized ads in seconds.
