What would you do if there’s a marketing strategy that can help you build credibility, foster long-term relationships with your clients and prospects, stay top of mind, and close more deals?
Of course, you’d jump onto the bandwagon!
Over 63% of real estate professionals have already done so by using email marketing to promote their businesses. Still on the fence? Here’s why you should make the move and how to get the most of email marketing.
The Benefits of Using Email Marketing For Your Real Estate Business
Here’s why email marketing is particularly suitable for real estate agents:
Save Time and Reach More People
Many real estate agents don’t have a big team so any marketing strategy that helps you leverage your time and resources cost-efficiently can create big wins. Most email marketing service providers allow you to automate your campaigns and reach a large audience for a low monthly fee so you can focus your time and efforts on servicing clients and closing sales.
Build Your Brand and Nurture Relationships
Showing up in your subscribers’ inbox consistently helps you stay top of mind while sharing valuable content enables you to build credibility and engage with your audience. It also allows you to position yourself as a trusted expert and foster relationships with prospects so they’re more likely to use your service.
Progress Prospects Down the Sales Funnel
Email marketing allows you to deliver the right content to the right prospects at the right time to progress them along the sales funnel. It also helps you effectively identify recipients that are most likely to convert based on their interactions with your content so you can follow up strategically to increase sales.
Top Email Marketing Strategies For Real Estate Agents
Ready to tap into the power of email marketing? Here are some key pointers to help you get the most of this digital marketing channel:
Send Personalized Content
Did you know that 72% of consumers say they only engage with personalized messaging? With today’s personalization technologies, you can deliver the most relevant content based on each subscriber’s preferences, location, demographic data, interaction with your content, and more.
You can segment your subscriber lists to send different content to different people. Certain behaviors (e.g. click on a link to a listing) can also trigger a specific sequence of emails to that subscriber based on their actions.
Use Mobile-Responsive Templates
As more consumers are viewing online content on their smartphones and tablets, it’s important that your emails work well on mobile devices. For example, make sure that the fonts and images are legible while the call-to-action (CTA) can be found and clicked easily.
Thankfully, you don’t have to reinvent the wheel. Most email marketing services offer mobile-responsive templates with a drag-and-drop visual editor so you can create emails without any coding skills. Don’t forget to test your emails on different devices to ensure that the content is displayed as intended.
Create Valuable Content
There’s no substitute for relevant and engaging content when it comes to email marketing. In fact, it’s the key to building your credibility, nurturing long-term relationships with your audience, and enticing them to keep reading your emails so you stay top of mind.
Writer’s block? Think about what questions your prospects and customers often ask you — these are great starting points for topic ideas. You can also create local or seasonal content specific to your area and how-to articles that help readers navigate real estate transaction processes.
Leverage Analytics to Improve Results
Most email marketing services offer in-depth analytics to help you evaluate the performance of your campaigns. You can also do A/B testing to see what works best for your audience. For example, you can test the type of content, the subject line, the CTA, and more to optimize engagement and response rates.
Analyzing your subscribers’ behaviors can also give you insight into your audience, inform your messaging, and help you better utilize other marketing channels, such as content marketing, PPC advertising, and social media marketing.
Conclusion
Email marketing can help you effectively reach a larger audience, nurture relationships, and build trust so that when subscribers are ready to take action, you’ll be the first real estate professional to come to mind.
Ready to get started? Here are our favorite email marketing tools for real estate agents. Need more help to get your email marketing going? Get in touch to see how we can help design and implement your email campaigns.
