Did you know that video ads can attract 300% more traffic? Meanwhile, 52% of marketers say video is the content type that delivers the highest ROI. Plus, real estate listings with videos get 403% more inquiries than those that don’t.
Let’s look at what you need to know about video as a real estate marketing tool, why you should use it, and the best way to promote your next open home with a video ad.
What Is Real Estate Video Marketing?
Real estate video marketing uses video content in ads, social media posts, websites, third-party directories, etc., to achieve marketing objectives, such as driving website traffic, generating leads, and nurturing client relationships. Here are some examples of real estate marketing videos:
• Listing videos: Showcase a property at its best with a virtual tour to generate interest and accelerate prospects down the sales funnel.
• Interview and testimonial videos: Ask happy clients to share why they love working with you to tap into the power of word-of-mouth marketing.
• Live Q&A videos: Share your knowledge and answer questions via live streaming to build trust and credibility with your audience.
• Blog post recap videos: Turn one blog post into several videos to share bite-size advice. Posting them on YouTube also helps boost your Google ranking.
• Housing market update videos: Position yourself as the industry expert by sharing the latest real estate news and trends in your area.
• Insider look videos: Take your audience around the neighborhood and community where your properties are located.
• About me/meet the team videos: Introduce yourself and/or your team and put a face to your business name to accelerate the like, know, and trust factor.
Why Use Video in Real Estate Marketing?
82% of global internet traffic comes from video streaming and downloads. Using videos in your real estate advertising strategy can help you capture attention and drive more traffic to your website, where you can engage visitors with valuable content and turn them into leads.
Videos can help you build customer trust, connect with them emotionally, and increase their confidence in your brand. They are also great marketing tools to help increase audience engagement — 65% of video viewers watch 80% or more of a video.
More people clicking through your ads, sharing your videos, and viewing your content will increase your brand awareness, which in turn helps you stay top of mind and be the first person they call when they need to buy or sell a home.
Adding videos to your site also helps boost your SEO ranking and increase organic search traffic by as much as 157%. Meanwhile, relevant YouTube results are shown at the top of Google search results, increasing your chances of getting found by your ideal audience.
Last but not least, videos can drive conversions. Well, we don’t expect someone to buy a home after watching a video… but using videos can help you capture more leads, generate more inquiries, and attract more people to your open homes — which will ultimately lead to more sales.
Make Video Marketing Work Harder For You
Video marketing is great, but the flip side is that everyone is doing it! To maximize your ROI, you need to get your ads in front of the right people in the right place and at the right time to drive high-quality traffic.
Whether you can’t tell TikTok from Tic Tac or are on your way to YouTube stardom, adding videos to your open home promotions is a surefire way to attract more prospects. And we have made it easy for you.
We have added a new video feature to our print and digital open homes advertising package. We’ll generate a 30-second video for you and place it on our digital exchange with heavy real estate intent targeting to ensure that the right audience sees your ad.
Get in touch to see how we can help you get the most out of video marketing.
