You have probably heard about the many benefits of email marketing. You may even have seen colleagues using these proven digital marketing strategies to build relationships with prospects, stay top of mind, and close more sales.
Now you may be reading up on email marketing and wondering how to implement the many tactics, such as lead capture, drip campaigns, list segmentation, A/B testing, data analytics, and more.
Don’t worry, you don’t have to reinvent the wheel! There are many platforms you can use to implement a robust email marketing strategy. We have done the legwork for you and here are some of our favorite email marketing tools:
Constant Contact
Popular among small businesses, Constant Contact is a well-established email marketing service provider offering user-friendly features at an affordable price.
Pros: The platform offers templates and workflows that are specific to the real estate industry. You can easily create automated campaigns, run a survey, promote an open house event, grow your Facebook page, and more.
Cons: The user interface isn’t the most intuitive and can be confusing at times. Also, the reporting feature lacks customizability so you may need to export the data for further analysis.
Mailchimp
This easy-to-use email marketing tool is trusted by businesses of all sizes. The free plan gives you more than enough great features to get started.
Pros: The drag-and-drop visual editor allows you to create attractive emails using its mobile-optimized templates without any coding skills. You can also create drip campaigns to support your real estate marketing programs.
Cons: The paid plans can get expensive as your subscriber number grows. Also, some users find the list management function to be quite limited compared with other platforms.
AWeber
This straightforward email marketing tool is great for real estate agents who manage their own campaigns — it does exactly what it says on the tin to help you get the job done.
Pros: This affordable tool helps you get your email campaigns up and running in no time. Robust reporting and analytics allow you to better understand what works for your subscribers so you can nurture relationships more effectively.
Cons: It lacks some advanced features while some users find the templates not as visually appealing and harder to customize compared with other providers.
Get Response
This platform offers robust landing page solutions. It allows you to manage both autoresponders and mass email newsletters effectively.
Pros: The advanced autoresponder system is great for creating complex behavior-triggered drip campaigns. The drag-and-drop visual editor and pre-designed templates make designing appealing emails a breeze.
Cons: The analytics functions aren’t as robust or flexible as many other platforms while some users find the list management function cumbersome.
MailerLite
A relative newcomer, MailerLite is an easy-to-use email marketing tool that offers a generous free plan and is ideal for beginners and small businesses.
Pros: Features such as email campaigns, automation, landing pages, popups, and surveys meet the marketing needs of real estate agents without a hefty price tag. The clean and simple user interface is great for beginners and advanced users alike.
Cons: The platform lacks some pro features, such as full reporting, advanced automation, and spam/design testing. Some users also report deliverability issues with their campaigns.
Active Campaign
This platform consolidates email marketing and CRM functions, allowing you to manage the entire customer lifecycle all in one place.
Pros: Besides CRM with sales automation, this platform offers advanced features such as SMS marketing, dynamic content, landing pages, lead scoring, and conversion attribution reporting to help you take your online marketing to the next level.
Cons: The price point is higher than many other options. The complex functionalities also require a steeper learning curve, especially if you’re new to email marketing.
Ready to give email marketing a whirl? Many of these tools offer a free trial so you can make sure they meet your needs before committing to a paid plan. With their robust features and affordable pricing plans, these email marketing platforms are a must for any real estate agent who wants to up their digital marketing game.
